Horigin

Home › Brands

Tied for 85th according to your criteria

Swiss brand founded in 2007 by Fabrice Letellier, initially specializing in customizing luxury watches (black coatings). Taken over in 2022 by Étienne Rousseaux and Tymothy Plubeau, who shifted the business toward creating original models, starting with the XP1 tourbillon. The brand claims a hybrid approach: components and movements sourced from Asia (Hong Kong, Japan — Miyota 82S0 movement on some models like the P-ONE), with assembly and quality control carried out in their Geneva workshop by a certified watchmaker with experience at Rolex and Patek Philippe.

Price range :

Under €1,000Between €1,000 and €5,000

Country amplitude

0%20%40%60%80%Switzerland29-29%

Minimum floor

29%

Market average : 19%

Maximum potential

29%

Market average : 21%

Horigin index

29%

Market average : 19%

Component breakdown

Report an error →

2/12 components made in Switzerland

Switzerland
DesignUndisclosed
Switzerland
MovementUndisclosed
CaseUndisclosed
DialUndisclosed
CrystalUndisclosed
Strap/BraceletUndisclosed
HandsUndisclosed
CrownUndisclosed
HairspringUndisclosed
BoxUndisclosed

Current composition

Country of origin17%(2/12)
Other / undisclosed83%(10/12)

Are you Blackout Watches?

Your brand is listed on Horigin. Complete or refine your data to improve your Horigin index and maximize your visibility with our audience.

/// WHY COLLABORATE WITH US?

Improve your ranking

The more complete your data, the higher your Horigin index.

Strengthen your credibility

Transparency is a trust driver with your customers.

Reach an engaged audience

Our users are looking for responsible, transparent brands.

Get extra visibility

Verified brands are highlighted across our tools.

POTENTIAL SIMULATION

Now 29%→ 100%CALCULATED POTENTIAL

Your Horigin index could reach 100% if you update all your components (case, dial, crown...)!

10 components currently undisclosed

Similar brands

Brands average a 19% Horigin index — you're already ahead. Widen the gap by completing your remaining data.