Ranked 17th according to your criteria
Brand founded in 2016 in Shenzhen by Zhang Jianming, a graphic and architectural designer and former juror of the Shenzhen watch fair. First Chinese brand honoured at the Grand Prix d'Horlogerie de Genève (Challenge Award 2021, then winner in 2021 with the Blue Planet), profiled by the New York Times as "the Chinese watch brand that beat the Swiss." The brand itself states on its official website that it uses "movements made in China, Japan and Switzerland" and assembles its watches in China.
Price range :
Under €1,000Between €1,000 and €5,000Country amplitude
Minimum floor
47%
Market average : 4%
Maximum potential
59%
Market average : 5%
Horigin index
47%
Market average : 4%
Component breakdown
Report an error →3/12 components made in China
| Component | Origin | Last updated |
|---|---|---|
| Headquarters | China | 07/09/2026 |
| Design | China | 06/08/2026 |
| Assembly | China | 06/08/2026 |
| Movement | Mixed (China, Japan, Switzerland) | 06/08/2026 |
| Case | Undisclosed | 06/08/2026 |
| Dial | Undisclosed | 06/08/2026 |
| Crystal | Undisclosed | 06/08/2026 |
| Strap/Bracelet | Undisclosed | 06/08/2026 |
| Hands | Undisclosed | 06/08/2026 |
| Crown | Undisclosed | 06/08/2026 |
| Hairspring | Undisclosed | 06/08/2026 |
| Box | Undisclosed | 06/08/2026 |
Current composition
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POTENTIAL SIMULATION
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8 components currently undisclosed