Manufacturer archive // Ref: ELE-FR
French brand relaunched in 2024 by Don Hutinay as a tribute to the 1960s Electra brand (born of a collective involving Lip among others), which disappeared in 1971; claims Swiss/Japanese movements and assembly in France. Note: the legal entity operating the website ("Connected Future (HK) Limited") is registered in Hong Kong, with no published headquarters city for the brand itself.
Price range :
Under €1,000Country amplitude
Minimum floor
57%
Market average : 18%
Maximum potential
57%
Market average : 18%
Horigin index
57%
Market average : 18%
Component breakdown
Report an error →3/12 components made in France
| Component | Origin | Last updated |
|---|---|---|
| Headquarters | France | 07/09/2026 |
| Design | France | 07/09/2026 |
| Assembly | France | 07/09/2026 |
| Movement | Other (Switzerland, Japan) | 07/09/2026 |
| Case | Undisclosed | 07/09/2026 |
| Dial | Undisclosed | 07/09/2026 |
| Crystal | Undisclosed | 07/09/2026 |
| Strap/Bracelet | Undisclosed | 07/09/2026 |
| Hands | Undisclosed | 07/09/2026 |
| Crown | Undisclosed | 07/09/2026 |
| Hairspring | Undisclosed | 07/09/2026 |
| Box | Undisclosed | 07/09/2026 |
Current composition
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POTENTIAL SIMULATION
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8 components currently undisclosed
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