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Swiss watch manufacturer founded in 1918 in Biel/Bienne by Georges Schaeren, now headquartered in Le Locle and part of the Swatch Group. Mido is known for its automatic watches with extended power reserve (Caliber 80) and its Ocean Star diving collection.

Price range :

Under €1,000Between €1,000 and €5,000

Country amplitude

0%20%40%60%80%Switzerland12-12%

Minimum floor

12%

Market average : 19%

Maximum potential

12%

Market average : 21%

Horigin index

12%

Market average : 19%

Component breakdown

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1/12 components made in Switzerland

Switzerland
DesignUndisclosed
AssemblyUndisclosed
MovementUndisclosed
CaseUndisclosed
DialUndisclosed
CrystalUndisclosed
Strap/BraceletUndisclosed
HandsUndisclosed
CrownUndisclosed
HairspringUndisclosed
BoxUndisclosed

Current composition

Country of origin8%(1/12)
Other / undisclosed92%(11/12)

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POTENTIAL SIMULATION

Now 12%→ 100%CALCULATED POTENTIAL

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11 components currently undisclosed

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