Perseo

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Brand whose identity dates back to 1927, when Swiss watchmaker Cortébert launched a distribution arm in fascist Italy under the Italian name "Perseo" (foreign names being frowned upon by the regime), driven by Italian entrepreneur Alfredo Degli Esposti. Perseo has since been the official supplier to the Italian railways (Ferrovie dello Stato). Bought by the Swiss house Cortébert in the 1960s, then distributed by the Fernus family (Ivan Fernus became owner from the 1990s).