Tied for 31st according to your criteria
Swiss watch brand launched in 1983 by Nicolas G. Hayek, as part of the merger of the ASUAG and SSIH groups (which became SMH, then the Swatch Group in 1998), to answer the quartz crisis with a low-cost Swiss Made watch made of 51 parts and assembled on automated lines.
Country amplitude
Minimum floor
59%
Market average : 19%
Maximum potential
59%
Market average : 21%
Horigin index
59%
Market average : 19%
Component breakdown
Report an error →4/12 components made in Switzerland
| Component | Origin | Last updated |
|---|---|---|
| Headquarters | Switzerland | 07/09/2026 |
| Design | Switzerland | 23/08/2026 |
| Assembly | Switzerland | 23/08/2026 |
| Movement | Switzerland | 23/08/2026 |
| Case | Undisclosed | 23/08/2026 |
| Dial | Undisclosed | 23/08/2026 |
| Crystal | Undisclosed | 23/08/2026 |
| Strap/Bracelet | Undisclosed | 23/08/2026 |
| Hands | Undisclosed | 23/08/2026 |
| Crown | Undisclosed | 23/08/2026 |
| Hairspring | Undisclosed | 23/08/2026 |
| Box | Undisclosed | 23/08/2026 |
Current composition
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POTENTIAL SIMULATION
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8 components currently undisclosed
Similar brands
Brands average a 19% Horigin index — you're already ahead. Widen the gap by completing your remaining data.