Tied for 13th according to your criteria
British brand claiming a "Swiss made, British design" positioning, offering clean-dialled tool watches (diving, aviation, chronographs, field) fitted with Swiss Sellita movements.
Price range :
Between €1,000 and €5,000Country amplitude
Minimum floor
29%
Market average : 3%
Maximum potential
29%
Market average : 3%
Horigin index
29%
Market average : 3%
Component breakdown
Report an error →2/12 components made in United Kingdom
| Component | Origin | Last updated |
|---|---|---|
| Headquarters | United Kingdom | 07/09/2026 |
| Design | United Kingdom | 05/08/2026 |
| Assembly | Undisclosed | 05/08/2026 |
| Movement | Other (Switzerland) | 05/08/2026 |
| Case | Other (Switzerland) | 05/08/2026 |
| Dial | Undisclosed | 05/08/2026 |
| Crystal | Undisclosed | 05/08/2026 |
| Strap/Bracelet | Undisclosed | 05/08/2026 |
| Hands | Undisclosed | 05/08/2026 |
| Crown | Undisclosed | 05/08/2026 |
| Hairspring | Undisclosed | 05/08/2026 |
| Box | Undisclosed | 05/08/2026 |
Current composition
Are you AERA Instruments?
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POTENTIAL SIMULATION
Your Horigin index could reach 76% if you update all your components (case, dial, crown...)!
8 components currently undisclosed
Similar brands
Brands average a 3% Horigin index — you're already ahead. Widen the gap by completing your remaining data.