Tied for 13th according to your criteria
Brand founded in 2004 by Chris Ward, Mike France and Peter Ellis, launched as a direct-to-online retailer to avoid traditional distribution margins. Developed the SH21 caliber in 2014 with Synergies Horlogères in Biel/Bienne, the first in-house mechanical movement from a British brand in over 50 years.
Price range :
Between €1,000 and €5,000Country amplitude
Minimum floor
29%
Market average : 3%
Maximum potential
29%
Market average : 3%
Horigin index
29%
Market average : 3%
Component breakdown
Report an error →2/12 components made in United Kingdom
| Component | Origin | Last updated |
|---|---|---|
| Headquarters | United Kingdom | 07/09/2026 |
| Design | United Kingdom | 05/08/2026 |
| Assembly | Other (Switzerland) | 05/08/2026 |
| Movement | Other (Switzerland) | 05/08/2026 |
| Case | Undisclosed | 05/08/2026 |
| Dial | Undisclosed | 05/08/2026 |
| Crystal | Undisclosed | 05/08/2026 |
| Strap/Bracelet | Other (Germany) | 05/08/2026 |
| Hands | Undisclosed | 05/08/2026 |
| Crown | Undisclosed | 05/08/2026 |
| Hairspring | Undisclosed | 05/08/2026 |
| Box | Undisclosed | 05/08/2026 |
Current composition
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POTENTIAL SIMULATION
Your Horigin index could reach 65% if you update all your components (case, dial, crown...)!
7 components currently undisclosed
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