Horigin

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Brand founded in 1999 by Emilio Fontana and Giorgio Lattuada, from a family of Swiss watch importers active since the 1970s and running an Italian case-manufacturing workshop for Swiss watch brands for four generations. Taken over in 2011 by Carlo and then Luca Fontana, then bought in 2021 by D1 Milano for an international relaunch.

Country amplitude

0%20%40%60%80%Italy59-59%

Minimum floor

59%

Market average : 3%

Maximum potential

59%

Market average : 4%

Horigin index

59%

Market average : 3%

Component breakdown

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4/12 components made in Italy

Italy
Italy
Italy
Other (Switzerland)
Italy
Undisclosed
Undisclosed
Undisclosed
Undisclosed
Undisclosed
Undisclosed
Other (Switzerland)

Current composition

Country of origin33%(4/12)
Other / undisclosed67%(8/12)

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POTENTIAL SIMULATION

Now 59%→ 88%CALCULATED POTENTIAL

Your Horigin index could reach 88% if you update all your components (case, dial, crown...)!

6 components currently undisclosed

Similar brands

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